Your sales exhibition might be over now, but you still have some important work to do. In this blog post, we mentioned 7 crucial points that must be done after the sales exhibition.
Visitors/attendees are vacating the space, speakers are wrapping up their presentations, and the vendors are packing their stalls/booths. Now that your sales event is finally done, you must be all set to relax and take a small break. Well, that's not what you must do! Your work is not yet completed; there are some post-event activities that need to be performed.
In point of fact, the post-event strategy is an essential factor of the event planning procedure. However, unfortunately, this is a subject where many companies tend to mess up. According to a few studies, 75% of leads are neglected or missed to be followed up after a sales exhibition. This might come across as a waste of marketing and time & effort.
In this article, we will look at some of the essential steps you require to pursue after the event is over to achieve meaningful and enduring consequences.
7 Critical Steps To Follow After The Event Is Wrapped Up
1) Try To Be Organized
This point may seem obvious, but exhibition halls can be messy, noisy, and busy. Also, the breakdown of your exhibition stand after the sales exhibition ends can be a little chaotic; that is why you must give your hundred percent to be organized so you do not lose sight of any hard-earned leads. You must ensure that you have assembled physical leads to store them securely. And if you have stored important data electronically, make backup copies.
2) Split Up Your Leads
Remember that not all your leads will be steaming hot, but we wish they should be! However, some of the leads will need top-priority attention, and some need a little effort to convert them into real interest. Giving time to divide your data will enable you to develop a priority order and ensure you do not display your positive energy and lose some important leads.
3) Examine The Performance
Next, the most important thing is to analyze the performance. This specific data will help you quantify the effectiveness & impact of the event and also help you in making some performance changes for events in the upcoming future. You have to ensure to gauge each & every survey response against your ubiquitous goals and objectives. This will assist you when it comes to calculating the ROI and demonstrating the outcomes of your business. In addition, you also have to set a benchmark for events in the future with the fresh data you have now.
4) Ask For Valuable Feedback
As the sales exhibition event is still fresh in every individual's mind, it's the perfect time to fetch their feedback. This will provide crucial information about what worked out so well and how you can schedule even better affairs. And even if you do not aim to organize exact events in the future, understanding precisely what your attendees & participants think will allow you to evaluate whether it succeeded. In fact, customer satisfaction might top your priority list. So, don't be scared of asking for feedback. Most of the attendees will be thrilled to give their feedback.
5) Don't Forget To Follow Up On Social Media Platforms Like LinkedIn
Reaching out to the people who attended the event is the most important thing to do now. Online discussion about the sales exhibition will not immediately quiet down after the exhibition is over. Since people will be having a conversation about the event and sharing their beliefs & impressions for days to come. And if you have motivated attendees to ask questions & participate by using your hashtags at the event, take out some time to check the hashtag & discover what is being talked about and shared. Try to follow the conversation and chip in where you feel it works in your favor. Reach out to all these guests in order to request a more formal testimonial or endorsement. Apart from your priority list, ensure to follow up on each & every lead within a few days of the event.
6) Send Personalized Emails & Deliver What You Promised
Personalized email has always been proven to be the most successful tactic to make your target audience feel prioritized. Specifically, if you met with a customer at the exhibition stand, it is a better tool to close deals than sending generic thank you emails. Also, make sure that you can deliver on the promises you have made to the attendees; this will immediately help build trust between you too.
7) Keep Track Of All Things
Most leads will not be ready to close a deal immediately after the event, or even a month or two, but never give up on them. Always build a good rapport with your target customers so that you can remain in their minds through personal or intermittent points of contact. Keep a sound track of the status of all the leads generated at the event and if you plan to participate in the event even next year, then make appointments and develop your relationship with all those leads. Keeping track will enable you to examine the value of the event and make significant decisions for your marketing processes. Subsequently, we all desire to ensure that the sales exhibition gives us a good return for our business.
Summing It Up
So, the event itself is considered to be fighting half the battle. Still, in order to ensure that the effort put into making a successful sales exhibition, you need to have a persuasive & effective plan in place for how to act instantly after the event is over. We hope the above-mentioned points will help you make the most out of your event! You have to strictly pursue all the steps precisely to achieve your goals & objectives. Now, go plan for your next big event!
