An Elevator Pitch is a short, significant depiction of what you do and what you sell. The objective is to acquire a subsequent discussion, not to persuade the individual you're conversing with that they ought to enlist you or purchase your answer. An Elevator Pitch is never a valuable chance to finalize a negotiation. It's a potential chance to close a more significant amount of your possibility's consideration and time. It's a fast prologue to you, your organization, and how you can help your possibility.
Haul it out at systems administration occasions, gatherings, warm calls, and prospective employee meetings or vocation fairs. Keep your Elevator Pitch objective situated (e.g., "I assist organizations with enjoying your incremental creation by up to 30% without extra expense.") and consistently end with a business card or demand to interface on LinkedIn. Make sure to connect with and amicable, and practice your pitch so it's unmistakable, succinct, and all-around paced.
An elevator pitch is intended to be something like 30 seconds, very much like the time allotment you ride in a lift. It would be best to keep your words effectively edible, so try not to get excessively profound into particulars as it can delay the discussion - and lose your possibility's consideration. You ought to arrange a successful elevator pitch before you really want it since you have such a brief time frame to convey it.
What Is An Elevator Pitch?
An elevator pitch is nothing but a quick overview of yourself! It is named as an elevator pitch in regards to the time endured to ride an elevator from the ground floor of a building to the top, which takes approximately 30 seconds, which is about 75 words. When it comes to elevator pitches, it is sometimes presumed to be specific to a product, a concept, or an idea. Nonetheless, having a good elevator pitch to show yourself as a proficient sales professional is also an ordinary instance of utilization for elevator pitches.
Also Read, 25 Professional Voicemail Greetings to Help You Record the Perfect One
How To Write An Effective Elevator Pitch?
A) Introduce Yourself First
Before jumping into your elevator pitch, introduce yourself to the person you're talking to. Write a sentence about who you are and your role at the company (e.g., "I'm a sales rep at Better Than the Rest Cable."). This will help you start the conversation off on the right foot.
Remember not to ramble. Researcher Diana Tamir shows that when we talk about ourselves, our brains show activity in the areas linked to value and motivation. Our bodies are rewarded when we talk about ourselves, so we resort to what feels good, especially in high-stress situations.
Tamir says, "This helps to explain why people so obsessively engage in this behavior. It's because it provides them with some subjective value: It feels good, basically."
The problem with rambling in an elevator pitch scenario is that you haven't earned the prospect's interest or attention yet. They don't care who you are yet, how long you've worked in your company, or your previous job. Keep the information about yourself to a minimum and earn the right to share more later in the deal.
B) State Your Company’s Mission
Have a clear understanding of what your company does. What are the company's mission and goals for its product or service? Include a section in your pitch where you introduce the company. The more you know about the business, the easier it will be to cater your pitch to the person you're talking to.
For example, "I'm a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs."
This succinct description of what the company does — without getting into the weeds. If you were to be cut off after these two sentences, the prospect would still know exactly who you are and what your company does.
C) Explain The Company Value Proposition
What does your company do exceptionally well that sets its product or service apart? Write a brief, 1-2 sentence statement about the value the product or service provides to current customers.
You've introduced yourself and your company; now it's time to get to the goods. Let's see what that looks like:
"I'm a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs. With regional experts assigned to each account, we help hotels identify their most cost-effective and guest-delighting cable plan."
In one sentence, you've told the prospect what sets us apart and how you can bring them value. You've likely piqued their interest, but how can you really grab their attention? Read on.
Further Reading, 11 Excellent Alternatives to "Dear Sir" or "Dear Madam"
D) Grab Their Attention With A Hook
Pull in your audience with an exciting story about a customer or the company founders. Or offer up a fascinating fact or statistic about the product. An attention-grabbing hook keeps people engaged with what you're saying. Let's finish up our pitch below with an attention-grabbing statistic.
"I'm a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs. With regional experts assigned to each account, we help hotels identify the most cost-effective and guest-delighting cable plan for them. On average, we can save hotels up to 25% on their annual cable bills."
E) Read And Edit The Pitch
Read your pitch aloud and make sure it sounds natural. You could come off as stuffy and uptight if your pitch is overly formal. Instead, make your pitch conversational. This will keep your audience captivated and more likely to continue the conversation. The pitch we've been practicing with is 30 seconds long. This is a good length and gives you time to elaborate on your prospect.
If you're looking for some inspiration, look no further. The following elevator pitch examples illustrate six different ways to describe what you can offer.
This template can be used to make a sale, a networking connection, or a deal for business capital!
Best 15 Examples Of Elevator Pitch
We should now move to the best 30-second elevator pitch guides to assist you with making a pitch that is both drawing in and educational.
1. An Attention-Grabbing Question
Length of Pitch: 30 seconds
Has your boss requested that you "whip up a quick report before the end of the day"? You express yes with a sinking heart - because you realize it'll be something contrary to speed. The organizers of my institution, AnswerASAP, continually managed this issue in their jobs as advertising leaders. So they made an apparatus that places all your information in one spot and makes one-of-a-kind reports in no less than 30 seconds or less.
Also Read, 9 Easy Grooming Tips For A Salesperson
- This short presentation is successful because:
- It catches your eye with an inquiry.
- It helps you to remember an irritating - and continuous - torment.
- It shows compassion for your circumstance.
- It's clear and doesn't use language.
2. Savvy With Stats
Start your pitch off with a hook by dropping an attention-grabbing statistic. It is essential to have hard data to back up your statistics to ensure their accuracy before pitching. Regarding a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.
Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination, with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.
3. An Outlandish Stat
Length of Pitch: 30 seconds
Your marketing team members will each spend approximately 8,730 minutes of their work year putting together reports. Across your teams and departments, how much money can you save if you took that chore off their to-do lists with AnswerASAP, the reporting tool that automatically pulls your data into an easy-to-read (and send) dashboard? We've saved companies thousands of dollars annually, and they're operating more efficiently than ever.
This elevator pitch is effective because:
- It catches your eye with numbers while disturbing a torment.
- It causes you to understand the genuine efficiency cost of revealing.
- It ignites your dissatisfaction.
4. The Reality Check
Length of Pitch: 30 seconds
Every day, the average marketer spends half an hour putting together reports. Most of the time, these reports are barely glanced at — or worse, ignored altogether. AnswerASAP, which stores all of your data from every tool your business uses, is a game-changer here. Just type what report you want: "A bar chart of revenue from every lead source in the past month."You'll get your report in 30 seconds.
This elevator pitch is effective because:
- It causes you to understand the genuine efficiency cost of announcing.
- It starts with disappointment.
- It assists you with seeing precisely the way in which the item works with a straightforward model.
5. The Joke
Length of Pitch: 20 seconds
How many marketers does it take to do monthly reporting? None of they've automated the process with AnswerASAP. Each employee that uses this tool saves 30 minutes per day on average, which is time they can spend on marketing tasks more worthy of their time, such as improving campaign performance and increasing ROI across the board.
This elevator pitch is effective because:
- It draws in the crowd (at any rate, assuming you utilize a really amusing joke).
- It gives a moment's appeal.
- It draws on a known truth about the business and positions an unforeseen arrangement.
6. The Emotional Appeal
Length of Pitch: 30 seconds
When I started my career in marketing, I thought I would be making a difference for my organization immediately. Still, as the team's junior member, all the reporting and administrative tasks were pushed onto me. I spent so much time creating reports for key stakeholders that could've been diverted to more important revenue-generating activities. If you're not using AnswerASAP, you're spending too much of the organization's time, money, and talent on something that our tool on-demand can generate in 30 seconds.
This elevator pitch is effective because:
- It brings out feelings and compassion through narrating.
- It lays out a torment or issues you can connect with.
- It reaches a hard-hitting inference as a whiz "lesson of the story.
Further Reading, 10 Effective Ways to Say "Looking Forward to Hearing from You."
7. Networking Event
A systems administration occasion is presumably the most widely recognized situation you'll run into. Also, with the new virtual-first culture, it could be significantly more testing to make significant associations over video visits. That is the reason it's so vital to set up a convincing short presentation regardless of where you're pitching it from. While most salespeople contribute nonchalantly to this climate, you might get the valuable chance to meet a significant leader.
In which case, you'll need to be ready with a flexible pitch layout, just like this one —
Great to meet you; I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well.
8. Job Interview
Searching for a new position or have professional fairs coming up? Most meetings, whether with HR, a spotter, or a recruiting chief, begin with some expression, "Enlighten me concerning yourself." This is a chance for work searchers to momentarily account for themselves and their expert experience utilizing popular industry expressions and key abilities. Preparing a brief presentation can guarantee you're arranged whenever the open door introduces itself.
Here's one template you can go for —
I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve made a real difference in people’s lives. That’s why I want to continue my career with an employer who shares those values. I know my unique skills can greatly impact your company because I’ve proven my results with a few key projects.
9. Social Introduction
Presently, like never before, experts are deciding to meet essentially as opposed to up close and personal. Whether you're talking over LinkedIn or have a virtual gathering set up, it's vital to make your pitch individual and utilize clear visuals to assist with selling your point.
Here is an extraordinary illustration of a virtual entertainment pitch —
Thanks for connecting! I noticed that your competitors are outperforming you regarding year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any underlying problems. I’m wondering if it could be a productivity issue. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes.
10. Entrepreneurs And Business Owners
Pitching to an entrepreneur is entirely different from pitching to a leader. They can be more earnest in selling since they are often reluctant about new ventures. The main tip is to involve models relating to the business while making sense of an issue and arrangement.
Here's an example —
I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I realized there may be internal opportunities to improve productivity and collaboration. Have you ever considered project management software? It could greatly impact business growth now or even down the road.
11. The Advisor
Length of Pitch: 30 Seconds
In working with other budding B2B SaaS companies, we've found that content marketing is one of the key issues they struggle with. This past year we helped some of your industry peers create, publish, and promote blog content to support their inbound marketing efforts, resulting in an average 20% increase in leads generated. Would you like to hear more?
This elevator pitch is effective because:
- It shows experience with a possibility's work.
- It furnishes a significant understanding of hard outcomes.
12. A Single Line Can Be Enough Sometimes
Making an elevator pitch in just a single line might seem a little confusing or not that accurate. But in reality, it is precise and to the point! There are zero mistakes in understanding the functionality of your product or how it can be super helpful. In addition, it also acts as an amazing" jumping-off point" for further discussion.
Here's what you can try —
ABC can be helpful in saving marketers' time by cutting off the tedious procedure of collecting valuable information and compiling reports & documents so that you can develop attractive & informational reports in just 30 seconds.
13. Give It A Little Personal Touch
When you tell your listeners that you genuinely value your customers, and you value them so much that your family-owned brand is answered by the real individuals who are authorized. This kind of personal engagement is definitely going to be remembered and noticed. You can utilize this tip with anything else that gives the feel of "customer comes first."
Here's an instance —
Hi, my name is Alice, and I am in a logistics company. It's a family-owned business, and we believe a personal approach creates a huge difference for our customers. That is the reason why we assure on-time delivery. And why my father and I answer the phones tete-a-tete, rather than depending on an automated system."
14. Always Try To Establish Authority
This particular elevator pitch enables your listeners to understand & know that you have done your research in an appropriate manner. This helps set you up as an authority on the specific subject and makes it more interesting for individuals to understand what they are dealing with!
I work as an account executive for ABC, so I get to talk to many marketers monthly. And I can say that 99% of them do not find creating reports an interesting task. They say it is time-consuming, daunting, and not a high priority. So, that is where our tool comes in! It pulls from all your valuable data to develop any report you need.
15. Directly Ask What You Expect
This type of elevator pitch example is ideal for you regarding requesting mentorship. In this, you begin with establishing credibility & authority. Share why you are interested in this specific individual and then directly enquire about what you want! However, this example can be modified according to your requirements.
"Hi, I'm Peter Parker; I have my graduation in journalism. For the past few years, I've been into covering political news for ABC, and my two opinion articles have also been published at the prestigious XYZ. I like your work; to be specific, I really liked the election coverage you did. I would really like to talk with you about the possibility of a mentorship. I am working on a book, and your guidance & opinion would definitely mean a lot to me!"
Also Read, Top 14 Web Series Every Salesperson Should Watch
What Are The 2 Main Things You Are Not Supposed To Do In An Elevator Pitch?
1. Do Not Ramble
Length of Pitch: 45 seconds
I've been a rep at Sales-R-Us for five years now. They're the best company I've ever worked for. I loved my time there. I started as a BDR and have worked up to a senior position. I've never looked back. I also love the services we sell. I can't wait to tell you about them. Sales-R-Us help companies become more efficient with their sales through training, evaluation, and leadership management, and that is to name a few.
Many sales experts have honed our unique approach over the years, and I've seen our solution really help many companies and teams. I've had many clients whose businesses have been saved because of our genius solution. I know we can do the same for you. Would you be interested in learning more?
This elevator pitch is not effective because:
- It's way too long.
- The rep spends way too much time talking about themself.
- It never gets specific or actionable.
- It never provides actual examples or attention-grabbing facts.
2. Don’t Use Too Much Jargon
Length of Pitch: 30 Second
At Stratosphere Solutions, our OS-level virtualization delivers software in containers, all of which share the system of a lone operating system kernel. These containers are isolated but can communicate with one another through well-defined channels. Ultimately, this lets you use fewer resources than traditional virtual machines.
This elevator pitch is not effective because:
- It's inaccessible to someone without relevant technical knowledge.
- It features too much jargon.
- It tries to condense an extremely complicated topic into 30 seconds.
- Its value proposition isn't clear-cut.
Remember, an elevator pitch is an opportunity to flaunt your assets and pitch your answers. While it might sound nerve-wracking, utilizing the 15 brief presentation models above will assist you with fostering your technique by utilizing individual goodies that tie into your inventive arrangements.
Conclusion
While your pitch is a significant piece of stepping up your business, there are numerous roads you can take to accomplish development. One way is deciding if projecting the board versus working the executives' devices is appropriate for your group. Not exclusively will they assist with interfacing with your colleagues, however, but the proper devices and programming can likewise assist your association with achieving essential objectives. That implies additional time spent on more extraordinary ventures to assist your business with coming to power development.
