“We’ll let you know,”
“I’m not interested.”
If a sales rep had a dime every time he heard this, one would be a millionaire.
Ask any salesperson, and he’d have a long list of rejections and stories to talk about.
But ever wondered how to overcome rejection or even make that firm “NO” to a “YES”?
Over the years, salespeople have come up with ways to tackle and have undoubtedly been able to cope with it as well.
But with rejections comes the self-pity mindset, which one can’t escape. At the end of the day, it is all in our attitude and perspective on shrugging it off and making the best out of it.
The sales market cannot afford the idea of letting go after the first effort. When the door closes, open it again because that is how doors operate, and that’s how sales work.
So instead of sulking over a rejection, here are some of the ways one can use to overcome rejections and see the good out of it because that’s the mindset a great salesperson has.
Learn to be empathetic
Practicing a mindset of empathy allows one to focus on the big picture.
To become a legend among sales and marketing, one shouldn’t fret upon details but rather focus on the goal.
Empathizing with customers would let a salesperson understand what they need. Or even help frame and strategize the idea or product to target the audience in a better way.
Dwelling upon conflicts and getting defensive aren’t signs of a good sales rep; but to be open to introspect on criticism.
Empathy is one way to cope with rejections while allowing a sales rep to focus on things one can change and control. Taking things personally has never proved to work for anyone.
When a sales rep starts having a big picture approach, the rejection doesn’t seem like the end of the world but ways to approach and develop an innovative strategy.
Find the root cause
A sales rejection might hold many reasons behind it, and the sales market cannot lose the platform just because of the refusal.
Sales marketing would try to reason out the cause and come up with new ideas because it is a wild jungle for scoring customers and sales.
Rejecting a sales email would mean that people might not be understanding the need for the product. Or people might have a better market price and might not be happy with it and browsing other options.
Whatever it might be, understanding the “WHY” part of the rejection rather than focusing much on the sales pitch goes a long way.
Maybe the email didn’t specify much about the product, and people might have been lazy to look further.
A sound knowledge of email marketing and implementing them from time to time proves to be very beneficial in the long run. A sales rep needs to be on his toes all the time and be aware of the trends and environment while making a pitch.
The sales rep needs to dig deeper and understand the root cause and show interest while interacting with clients.
Having polls or surveys or placing a space to have the client present the reason for rejection would help a sales rep understand many things and plan things accordingly.
Asking for different contacts, having introductory offers and promo codes would always have the customers divert their attention and refer more contacts to increase the client base by spreading the word.
Have templates
Once the root cause and mindset are taken care of, having email templates will always help when one wants to get past the “NO.”
Creating readymade templates for each scenario allows one to automate the rejection data and collate it.
The templates help study the rejections in sales automation software, making the analyzing part a smooth process.
This way, a sales rep can quickly draft results and study without going through every rejection and focus on the bulk response and work on that.
Provide additional content
Refocusing on the approach when rejection happens is what a good sales rep would do.
There are scenarios where a customer might be interested in the firm but not in the product.
Providing information and presenting in such a way that the target audience can relate to would help close a sales pitch and improve the client base.
Final Thoughts!
Wrapping things up, rejections and success go hand in hand.
Rejection isn’t easy to handle, but overcoming it must always be up for.
All this depends on how one maneuvers through them and thrive, thus defining a good salesman marketing.
Implementing the above ideas, one can indeed look ahead of the rejection and focus on making the lemonade out of the lemon situation for, after all, a roller coaster wouldn’t be fun if the tracks were flat now, would it?
