“Branding”
plays every business.
A famous quote by Tech entrepreneur
and richest person in the world Elon Musk:
“Brand is just a perception, and perception
will match reality over time.”
What is a business without Brand
Identity? You can assume it to be a ship sailing on the water with no anchor!! Yes,
building a Brand is all about expectations, relationships, and stories that you
build with your customer over a period of time. And that trust actually saves
you in times of crisis.
The concept of a product and a brand is different. As you make the product in your factory and your Brand is framed in the mindsets of consumers.
So, one is about having a physical presence and the other is more of an emotional connection.
- Branding
# Conveys your product/services to
your target audience,
# Makes easy to differentiate yourself
from competitors,
# Facilitates a competitive edge with
similar products in the global marketplace.
- Branding Strategy
for Startups
If you believe you don’t need to act on this as your business is doing just fine without Branding or because your startup has started budding just now, then think again. And how does it make a difference if it’s a small or big business, any B2B or B2C, profitable or non-profitable, whatever, a Brand is a Brand...
There might be numerous but here are major 6 reasons that tell you why startups need branding:
Branding is not just about designing a fancy logo, but it is about using all the channels properly to communicate
with society consistently.
Your prospective consumers should be
able to recognize your brand name across all channels, whether it is through your website,
your ads, your social media posts, or your email marketing campaigns.
The influence made using such channels will create a broader impact on the mindsets that is everlasting.
While, there is a lot of planning and
effort involved in designing the perfect branding strategies for startups, each
and every product or service category needs unique tools for Branding.
So, figure out, what suits you the best.
The results will surely be visible,
and this brand awareness will eventually add value to your business.
At the end of the day, it’s your Brand Identity that will help you to evolve from being “another startup venture”, into a powerful product, popular service, or a globally recognized name.
The author is a corporate and business law professional with a keen interest in brand and image consultancy. Along with being a corporate law advisor, she leads startups and entrepreneurship management at LawGraph Consulting. For queries and suggestions, she can be reached at csparuld@gmail.com.
