Well, most of you must have heard the word “Gamification” earlier, correct?
If not, then no worries, you will learn the concept now. Let us understand what Gamification is. It is the application of typical elements of game playing to other areas of activity.
How does it relate to Sales, and why is it called Sales Gamification?
Yes, it does relate to sales. It is nothing but the software to motivate your employees by enhancing the sales process by adding competition.
One of the most common examples is considered their recognition by giving them rewards. Now rewarding them can be either by giving them incentives or level up in their grade.
Everyone likes to get recognized and appreciated for the work which they have done.
So why not make it more interesting by competing within ourselves and also rewarding for it. Sales Gamification does the same thing.
Why should Gamification be used?
It gives notable Motivation to Employees
We all know our Brain also rewards our body by secreting a chemical named dopamine, which makes you feel good and plays a vital role in how happy we feel.
It also improves our mood, movement, memory, and focus.
And if we are more focused, we can do our work with more precision, and ultimately our output will be more productive, i.e., we will have more number of orders.
If a person expects the reward after achieving a target, the dopamine will activate even before they reach it, so doing their job will be more enjoyable for them.
It ensures on-time Completion of Targets
If the employee gets positive boosting energy to achieve the set targets, the possibility of attaining the target increases.
It creates a Pleasant and Innovative Environment
Because of Gamification, people come out with different ideas, which helps in motivating the people who are behind, which in turn results in the overall development of the team.
How to Inspire Employees?
Here are some essential points which can keep your team motivated by Gamification.
- Incarnate your company's mission and vision. You must communicate with your team regularly and share your vision with them on a daily basis. Review company mission statements in meeting and find out if anyone feels it boring or old. Discuss how you can update it; this introduces an opportunity for ownership and natural motivation.
- Let the employee know their role in the success of the company. This will shift their focus from monetary value, and they will enjoy the work they are doing.
- Make sure the target you set has tangible value behind the bonus. This way, you will avoid potential disappointment.
- Well, the power of small wins is a bit of good luck or even more than that for sales motivation and strength, during the times when sales aren’t flowing in smoothly. This means the managers should encourage the employees for their small steps toward their goal. This will motivate the employee and give him more confidence in achieving a big target.
