Hey! Are you looking for sales email templates that can help you in closing more & more deals? Well, we bring you the best email templates you can use in the future. Plus, in this blog post, we have described what a sales email is, its importance, how to write one, and a few essential tips. Without wasting any time further, let's jump straight to the article!
What Is A Sales Email?
A sales email can be signified as emails businesses send to promote, increase revenue or introduce their products or services to a prospective client. The competency of a sales email actually depends on the significance of the offer, the level of engagement with the brand, the quality of the sales email template, and its deliverability.
These sales emails help attract fresh customers, build solid relationships with new & existing customers, introduce them to the products & services, etc. By understanding how to appropriately utilize this means of communication, one can receive the utmost value in several marketing & business development roles.
Importance Of Knowing How To Write A Sales Email
One of the essential skills that a professional must have is none other than — Communication skills. It doesn't matter if you are dealing with colleagues, managers, or clients; the proficiency in communicating in an effective manner in both cases, i.e., writing & verbally, makes sure that everything is apparent between the parties and the information is evenly understood.
But when it comes to having a conversation over email, it's essential to have a professional tone. You have to make sure that it is easy for the recipient to understand each & everything, like the email's main objective, your expectations, etc.
How To Write A Sales Email?
We have mentioned five essential steps on how to write a sales email; kindly go through them to have a clear idea:
1) Attractive Subject Line
The first thing you need to pay attention to is the "subject line." The subject line of your sales email specifies your intent in sending the email. This creates the first impression in front of the recipients and persuades them to open & read the email. Try to make your subject line concise, a genuine statement that helps in generating interest and curiosity and builds trust. You must consider using a short question that asks for a conversation or a brief sentence that hints at the purpose of your email. In order to optimize your subject line, you can use a specific language that helps illustrate an instant value to the recipient.
2) Compose An Opening Line
Never take an opening statement for granted! Yes, an opening line helps directly convey the email's purpose. When the recipient opens and reads your email, it quickly tells them the intent of reaching out to them. This is the first chance for a recipient to continue reading the email or drop it right there!
You need to be specific with the opening statement of your email.
Some of the most effective opening statements begin with a personal connection, often using a first-person statement. To make it personal, you can mention the person's name or a recent achievement attained. And, as the email will have your name just above the subject line, it's not essential to introduce yourself at the start of your message.
3. Write Clear Body Paragraphs
Like any other business email, the body of the email is where you need to put in all the necessary information and clarify what you have to offer, plus how it can benefit the recipient! This part of the email is your opportunity to convince the recipient to contemplate your proposal and then take a step forward to know more.
The body paragraph of your sales email explains everything about your products & services, specifies their value to the clients, and exemplifies research that supports your statements. A compelling body paragraph can be simple and straightforward, focusing only on valuable details to develop interest and persuade the prospective client.
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4. Incorporate A Concluding Part
Now, the closing part is a must to be included in your sales email. It's a section where you can immediately invite the recipient to respond or schedule a meeting or phone call to discuss your proposal. It is essential to deliver a precise CTA (call-to-action), so that the following steps must be taken and are clear for the recipient. You can include a message or question that motivates them to reach out.
5. Put In Your Signature
The signature displays your contact information, availability, and choices. It is necessary to give all the information so that the recipient has various options to reach out to you. Moreover, you can also incorporate a link that directs them to your company's website or professional networking profiles.
Here Are A Few Important Tips For Drafting Effective Sales Emails
It is a known fact that your prospective clients and existing customers receive many emails daily. The sales emails that are most effective do have an optimized structure, content & tone so that the recipients can easily read and understand the message.
Here are a few tips for you to write effective sales emails:
➤ Try to keep your sales emails crisp and straightforward. You must only include details that are truly essential for the person to comprehend your proposal. Plus, you can include more details in a follow-up email or during your sales pitch.
➤ Never write long paragraphs; always use bullet points to explain the critical information in your emails. This specific format will help you write concisely and make the content appear more apparent & dynamic.
➤ Make an effort to find things that are pretty similar to you & your recipient. This particular strategy might be easy to apply when there is mutual professional contact, and it also helps improve the intent of your message to persuade them.
➤ When writing an email, try to be more personable. There are some appropriate ways that you may find to include humor in your email to make it a bit different & attractive. Including quirky opening lines or subject lines will definitely work best for you.
➤ Keep a positive tone throughout the email. A positive tone helps make the recipient feel more relaxed & pleased in having a conversation about business relationships. You must be polite when it comes to the language. For instance — an inspiring message for future endeavors, complimenting them on a recent accomplishment, etc.
➤ Give them a deadline. Or set a deadline for the recipient to respond. You have to make the recipient aware of the deadline, as this is how it works. Let it be straightforward for them to know that you can utilize this deadline to specify when to reach out again if they do not respond to your first shot.
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Sales Email Templates Examples
1. Hi (Name),
I was actually researching (Mentioning Industry) and learned that (Pain point) is one of the significant challenges in the market. I would like to know if it is the same for you also.
If this is the case, you must check out this (Content) that might be useful for you. It describes how (Pain Point) actually happened to occur and how the great performers in their industry have overcome this challenge.
I am discovering so much valuable content and industry details while doing my research. Are you interested in having a conversation about this next week?
Kind regards, (Signature)
2. Hello (Name),
Is your sales team able to manage additional 20 leads in a week? I am asking this question to you because our other clients who attended our sessions have witnessed excellent results.
Moreover, we have begun consulting for (Mention Company's Name), and they are already noticing great results. It might sound a little tricky, so here's an idea, you must try it out and see it yourself.
Sincerely, (Signature)
3. Hey (Name),
(Your Company) offers (Mention the features). It provides you with (Advantages). This means that you can have these (benefits) to achieve greater heights.
Are you interested in this?
Kind regards, (Signature)
4. Hi (Name)
Every 100 cold emails sent will get you only a single response. But doesn't that seem like a lot of effort for extremely little reward? Imagine receiving 5X responses in little time?
Sounds amazing right? You can turn it into a reality with our (Product or Services)!
So, are you free tomorrow for a small conversation so I can explain to you with more insights?
Sincerely, (Signature)
5. Hey (Name),
(Our Product) will help make it easy for you to scale & automate your email outreach. I can explain it to you. I need your time so we can discuss this over a phone call.
Are you free on Monday so that we can have a conversation about this?
Kind regards, (Signature)
In Conclusion
Promising sales emails often take some time to show the best results. With the above-mentioned sales email examples, you can begin curating an appealing message to that fresh lead. Then, you can examine and refine your messages to find out what works better.
The best way to evaluate your sales email is to track them, and for that, CRM is the best option. If you want to measure the results easily, you must use edge CRM to schedule and send your sales email. It will help you to monitor and let you know how often your sales emails are opened & provide details about the success of various campaigns. Our robust solution helps you easily track and measure the performance of sales emails so that you are aware of what makes each & every message to be more successful than the previous one.
Sign up right now for a free trial in order to see what edge CRM can do for your sales emails!
