Mobile CRM: The game changer?

Today, everyone has a very bustling lifestyle. Everyone seems to be in a hurry. This bustling lifestyle has seen a behavioral shift of the users. Nowadays, people prefer to use mobile devices more as compared to their desktops/ laptops.

As per a report, mobile has taken a big share of 55% of the market while desktop/ laptops are a close second taking upto 42% share in the market. The remaining three percent is taken by tablets.

The world is moving towards mobile. And the CRM world is following suit. Hence, we as a CRM company, are also moving towards the mobile way.

edge CRM has always believed in disruption. After becoming a fan favorite of more than 2500 sales professionals, edge CRM is ready to conquer the mobile CRM world.

Before understanding why the world is moving towards mobile, let us first try and understand what is a mobile CRM and why are people adopting a mobile culture.

Mobile Customer Relationship Management aka mobile CRM, enables those working in the field or remote sales professionals to use mobile devices, such as smartphones and tablets, to access customer data and customer accounts wherever they are.

Mobile CRM enables the sales professionals to manage every sales activity, they would normally do from a laptop but with Mobile CRM’s streamlined menus and fewer clicks, the sales professionals have an edge.

With a mobile CRM, salespeople can update, synchronize and share all kinds of information on the go. Anytime. Anywhere. Whether you be on a flight going for a meeting or traveling to some exhibition, sales processes become simple and get finished on time when done on mobile CRM.

Customer Relationship Management (CRM) is the need of every business in today’s age. It’s one of the most defining forms of technology in the past decade. Did you know 91% of the companies with more than 11 employees now use a CRM? High time you get yourself the best mobile CRM.

Have a look at a few stats which will help make your decision on why CRM companies across the world are moving towards the mobile way.

• The CRM market is the fastest-growing segment in the software industry today. It’s expected to reach $80 billion by 2025.
• 65% of people consider “ease of use” to be the most important requirement while selecting a CRM platform.
• In 2018, 13% of companies said that investing in a CRM system was a top sales priority.

Enough said on why the world is moving towards a mobile CRM. Let’s have a look at the benefits of having one.

Mobile CRM has been particularly beneficial for departments such as sales, marketing & service, where sales representatives can attend client meetings with CRM data about the client in real-time.

Additionally, new business intelligence and analytics tools, such as data visualization software have further enhanced the mobile CRM experience by providing easy-to-access data. This data can be accessed by sales reps in real-time to understand the potential differentiating factors.

Mobile CRM can create greater intra-departmental communication and integration, where those in the field can more easily communicate with those at the office. Additionally, it is also an excellent option for task management.

It can also open up business processes to workers beyond full-time employees, enabling contractors and company partners to gain access to information without needing logins and passwords associated with employees.

The great CRM mobile apps let you manage leads, update sales pipelines, track deals, create a communication channel with your prospects and customers, and complete tasks without desktop access.

Check out the mobile-friendly CRMs available in the market:

edge CRM: The most powerful Mobile CRM for small as well as large businesses

Freshsales:
A CRM with excellent tools for managing leads and deals on the go

HubSpot CRM:
Ideal for teams with limited budgets that need a free CRM tool accessible via mobile

Zoho CRM:
Great for users who need a mobile CRM with artificial intelligence (AI) and predictive capabilities

Zendesk Sell:
It is an excellent choice for users who need always-on mobile access to their sales key performance indicator (KPI) dashboard

Pipedrive:
Easiest-to-use mobile CRM app for those who prefer a visual pipeline management experience

Salesforce CRM:
Great option for users who want easy access to advanced analytics

With the cut-throat competition in the CRM world, it is better to have the best-in-market CRM for your organization. But selecting one out of many is a very tedious task. Here are a few advantages of having a mobile CRM. Keep these points you need in mind before choosing your mobile CRM.

Improved productivity:
Due to the higher usage of mobile devices, having a mobile CRM can boost productivity and efficiency. Having your calendar and applications for contacts integrated into your CRM can save a lot of time for sales professionals. If a meeting is scheduled, the sales professional not only gets a notification on his mobile but also can see the prospect’s contact details and recent notes without having to switch between apps. Also, with access to a mobile solution, the sales managers can manage project tasks remotely. Furthermore, sales professionals can refine their route planning and make more client touches than they might otherwise by displaying their weekly agenda in a simplified layout.

 

Flexibility:
The majority of sales teams include a desktop computer, laptop, and smartphone in their working platform. In addition to their laptops, people may also have a tablet and a smartphone. edge CRM is designed to work with all of those devices, including screen sizes and data synchronization. This makes it easier to transition on and off the field for the sales reps while giving them complete flexibility to choose the device they like to work with.

Gain a competitive advantage:
The best aspect of a CRM is that it allows real-time updation of a customer’s data on the platform. A CRM lets salespeople get an edge over their competitors making your business more responsive and sensitive to customer preferences. It also provides more of a personal feel to customers. This point makes the audience choose your brand over the competitors, hence giving you a competitive advantage in the market.

Better data collection:
A CRM helps salespeople to create a database of the businesses data. It gives you an insight into what’s happening in the field and how to distribute resources effectively. The ability with sales professionals to use the CRM in the field for updating contacts, jotting down input notes, requesting information, or sending a proposal ensures that the management still has access to the most up-to-date customer data, improving the return on investment and resulting in better data collection via the mobile app.

Strengthening customer relationship:
A company’s growth is determined on the basis of the relationship it has with its clients. You will get business opportunities based on how you nurture the relationship with your customers. A CRM solution will help you to meet the objectives of rapport management. While the contacts and sales leads can be managed by mobile CRM.

Boosts conversion rates:
A mobile CRM helps streamline your sales processes that increase your work efficiency and boost productivity. A CRM application gives you a history of the entire company’s details ensuring your workforce is ahead of their competition. With a CRM, your sales force has access to the contact history, product information, promotional materials like brochures, and pricing while they are in the field can help them better connect with their clients. This results in an increased number of closed deals.

Better Time Management:
A mobile CRM shifts the need to store and organize documents physically to a virtual server. The mobile CRM allows the salespeople to create and send a quote to a prospect or customer in the middle of the conversation itself.

The biggest advantage of having a mobile CRM is its capability to update everything in real-time. The managers and staff members can check the sales professionals' availability and easily access their meeting schedules, increasing accountability.

Mobile CRM is now becoming the center of every business operation. It acts as a centralized platform where all information about the contacts is gathered and stored. Mobile CRM helps the marketing team to provide a personalized experience to its customers, thus strengthening relationships with the client.

We hope you must have understood why Mobile CRM is necessary for your organization. In case, you want to understand the nitty-gritty of having the best CRM, get in touch with the Sales Scientists of edge CRM.